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The Israeli company SodaStream has been active in the United States for four years, but its recent rise in popularity has now made it a central target of the Boycott, Divestment, and Sanction (BDS) movement. Opponents criticize SodaStream’s main factory location in Mishor Adumim, an Israeli industrial zone next to Maale Adumim (the E1 corridor), suggesting it is unethical to manufacture in disputed territory.
You may have seen the SodaStream commercial during the Super Bowl last week. And you may have subsequently read the criticism about it ”profiting from occupation.” But, as the video below shows, company owners and employees have a far different opinion.
There are nearly 1,000 workers at the Mishor Adumim factory, and almost half are Palestinians. The successful co-existence at SodaStream is almost unprecedented in Israeli factories in the West Bank – the company even charters buses throughout neighboring villages to pick up Palestinian employees so they can work side-by-side with their Israeli colleagues.
CEO Daniel Birnbaum explains that SodaStream is helping curb the almost 30% unemployment rate in the West Bank. “Pay [at the SodaStream factory] is often four or five times what they would earn elsewhere.”
Check out the video – in it, Birnbaum expresses his pride in the equality, respect, and peace at the plant. And one Jewish immigrant from Iran notes, “New immigrants, locals … Israelis, Arabs, Palestinian-Arabs, Israeli-Arabs, Druze, Muslims, Jews, Russians, Ethiopians – everyone works here together.”
Tuesday, February 12th, 2013 at 4:38 PM | Stand For Israel
Khaled Abu Toameh, A Palestinian journalist who writes for the Jerusalem Post, delivers a clear explanation for Palestinian suffering — Palestinian behavior:
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Those who meddle in the internal affairs of Arab countries should not be surprised when bombs start falling on their homes. The Palestinians have a long history of involving themselves in the internal affairs of Arab countries and later complaining when they fall victim to violence. They complain they are being killed but not saying why they keep getting into trouble. Palestinians are not always innocent victims. They bring tragedy on themselves and then want to blame everyone else but themselves.
Wednesday, January 2nd, 2013 at 8:18 AM | Stand For Israel
If you’re one of millions who saw video from Bethlehem this Christmas and thought how nice it was to see Christians flourishing in the city where Jesus was born, Commentary’s Jonathan Tobin has some bad news for you.
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Modern day Christians face harassment and exclusion throughout a region where the Arab Spring has brought Islamists to power, and nowhere is that more true than in the West Bank and Gaza. Moreover, the assertion that Jesus was a Palestinian, first aired by Arafat and often repeated by his successor Mahmoud Abbas as well as moderate Salam Fayyad, is nothing less than an attempt to delegitimize the Jewish people and to steal its history.
Wednesday, December 26th, 2012 at 9:52 AM | Stand For Israel
Ruthie Blum writes that the Palestinians aren’t preparing to work with the next Israeli government – they’re preparing to go to war with it:
To the delight of Abbas and his henchmen, the PA could now get down to business — not that of making the desert bloom, establishing institutions, or even of paying salaries to its employees. No, much more important to Abbas has been to roll up his sleeves and to prepare to sue Israel at the International Criminal Court at The Hague. Oh, and make amends with Hamas, the terrorist organization running Gaza that doesn’t even bother with the PA’s “peace” charade.
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Friday, December 21st, 2012 at 9:15 AM | Stand For Israel